![]() I hope this campaign reminds the community that anything can be achieved when we uplift and work together."Īlma, Rockstar Energy's Hispanic creative agency, was inspired to take a documentary-style approach to the campaign.Īlongside the new campaign, Rockstar Energy is launching the new Rockstar Punched Aguas Frescas, an energetic take on a mercado classic. "I'm continually inspired by my Latino community and want to celebrate their success stories and journeys, so I partnered with Rockstar Energy. "My parents taught me at a very early age how important hard work is if you are going to turn your dreams into a reality," Vic Blends says. Vic now uses his platform to give back to his community through his philanthropic efforts, including Vic Blends Academy, an online curriculum educating on barbering techniques and tips for succeeding in the industry. A hustler himself, Vic Blends took his passion for cutting hair in his mother's garage to become one of the industry's most renowned barbers. " Poder Para Mi Gente," directed by Rocio Crudo, features Victor Fontanez, professionally known as Vic Blends, who rose to popularity by cutting hair in exchange for good conversation. "This is only the beginning for the brand as we continue to explore innovative ways to expand the energy category and support local communities." With this campaign, we applaud those who work tirelessly for their success and give back to their communities to help them succeed," said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. "This is a huge moment for Rockstar Energy Drink, which has a long heritage of creating beverages that Hispanics love. This first-ever Hispanic equity campaign for the brand spotlights young Hispanics inspired by their heritage and embodies Rockstar Energy's hustle mentality. PURCHASE, N.Y., /PRNewswire/ - As part of a long-standing commitment to celebrating the Hispanic community, Rockstar Energy Drink today unveiled its new ad campaign, "Poder Para Mi Gente (Power for My People)," a platform designed to empower a new generation of hustlers who work hard to give back to their local communities. Browse through a large collection of energy & sports drinks and find the perfect fit for you."Poder Para Mi Gente" with Vic Blends Celebrates the New Generation of Hispanic Fusionistas The perfect morning start, midday pick me up, or late night boost, you can also find low calorie energy and sports drinks to suit all your needs. Look through a range of gluten-free, plant-based, sugar-free, zero-carb, non-GMO, caffeine-free energy & sports drinks. Browse through energy & sports drinks that are rich in vitamins, taurine & sodium, they also do not contain flavors or colors from artificial sources. With multiple refreshing flavors to keep you in the game, you won’t even miss what’s missing. ![]() Find energy sports drinks that contain no sugar while maintaining the same hydration with electrolytes and fueling benefits. Choose from Gatorade sports drinks, Powerade sports drinks, Rockstar energy drinks, Monster energy drinks, Red Bull energy drinks and more. ![]() ![]() At Target, find a wide range of energy drinks to choose from. Energy & sports drinks are great to bring you an extra boost during your busy day. ![]()
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